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mark@icresearch.co.uk
+44 (0)207 504 1311
IC research ltd,
35 Berkeley Square, Mayfair, London, W1J 5BF, UK
Consumers of luxury goods and services are just consumers, you just need to know the right approach. Provided that luxury consumers feel like they are getting an exclusive benefit from participating and that the research is tailored to their situation, we get into their minds and into their lives just like anyone else.
Ultra-high-end hotels, premium cosmetics, luxury cars, investment banking, and jewellery/gems are examples of the types of clients in the luxury goods industry that we’ve helped.
Not all HNWIs are demanding divas, but anticipation and individual approach are key aspects for any luxury brand’s CRM and that starts with consumer insights which we can provide.