Your virtual, in-house insights team
I C is a full-service marketing research consultancy, providing that illusive perfect formula – a hand-picked team of insights specialists, experts in their methodological field with expertise in your business sector, all whilst delivering more for your budget.
A different type of agency that sees things that others sometimes miss.
We provide you with a viewpoint that you can act upon that only comes about from knowing your sector.
As your ‘always on’ research partner, you have our attention at all times and your best interests are always taken to heart.
With a global reach and clear, strong opinions, we’ll help you get the most from research insights and facilitate better business decisions.
When asked what we do for a living, somehow “marketing researchers” just doesn’t explain what we do.
As social scientists, we often say that we get to be in people’s lives and be inquisitive for a living and it’s our fascination with human behaviour and the human complexity that inspires us daily.
Psychology is at the heart of what we do and based on education, training and, practice, we deliver that ‘I see’ moment.
We interrogate the decision-making process, explain the rational and make sense of the irrational.
Whether it’s what people know, what they believe, how they think, when and what triggers a reaction, or what they do, we want to know it too
I C Stands For
