Get in touch
mark@icresearch.co.uk
+44 (0)207 504 1311
IC research ltd,
35 Berkeley Square, Mayfair, London, W1J 5BF, UK
Our Inspiration & Approach
IC is methodologically-neutral which means we don’t promote or rely upon any one particular research method.
We choose what works best for each project; from traditional old-school to imaginative and tech-driven. However, what underlies our approach to every project is ensuring that the research is reality-based and, where possible, in-the-moment.
It might be a short and recent experience, it might be a lifetime of loyalty, but everyone gets to a point of decision and that’s what we capture.
IC helps clients to improve their ability to understand, predict, and influence behaviour to find market white space, design the best product, and offer the best experience for their customers.
No mystery, no magic, just highly skilled people delivering practical intelligence
Our Difference
As a new-type insights collective, we focus on how to listen or how to think ahead – we only do individual and tailored, nothing pre-packaged here and, having been clients ourselves, we are ready before we’re even asked.
Collectively, we represent some of the finest minds, analysts and creative thinkers in the industry. But rather than provide smart and technical research solutions, as business people, we understand your commercial realities and the issues you face.
With a different business model that makes your budget go further, we bring experience from marketing, advertising, social media, business management et al so that we talk your language and confident enough to challenge when required.
What we pride ourselves on most of all is our collaborative and colleague-like style, we work hard to be easy to work with and encourage our clients to pick up the phone for advice before they commission as well as after project completion.
After all, we’ve spent years of getting to know your consumers/clients; who they are, how they think, why they behave as they do, and we probably already have an opinion to share and an answer to give.
